With two paid subscription offers now available, the welcome flows for all newcomers to Free, Pro, and Premium got a face-lift in order to bolster engagement, boost feature activation, and improve long-term retention.

This flow has a universal design with swappable components and copy, which would make it easier to maintain and develop improvements, and give an easier scope to run incremental experiments rather than recreating the entire flow every time.

Expertise used: Brand (Creative, Copywriting), Product (UX/UI Writing, Design)