Brand.
Strategy
Brand platform definition
Brand positioning strategy
Creative
Concept & narrative direction
Clear messaging
Storyboards & visual assets
Copywriting
Clear & concise English copy
Tone of voice consistency
Marketing.
Performance
Customer acquisition campaigns
Insights & analytics application
Best practices utilization
Product
360° marketing campaigns
(product launches, feature releases, device partnerships)
Product features
Content
360° marketing campaigns (exclusive content launches, artist & music partnerships)
Company initiatives
Product.
UX/UI Writing
UX/UI interface microcopy
(web & mobile)
Brand terminology
Product terminology
Content strategy
Design
Repeatable frameworks
(web & mobile)
Conversion optimization
Experimentation
Discovery work
Design tool: Figma
Localization
Adaptive English source copy
Localization excellence
(35+ languages)
Translation tool: Transifex
Management.
Team
Leadership
Coordination
Intern supervision